Walk through the world about him, and the other half the world to try to understand that is what others are talking about. And that’s the best that can happen to a company like Nintendo, which is to capitalize in a way never seen the interest raised his latest augmented reality game: Pokémon-Go. Last Friday the company of Japanese games hit a record of transactions in the capital market, to achieve the highest daily volume for any company in the Topix index of this century. And it has been left flabbergasted analysts who do not fail to express surprise at the apotheosis growth of the company’s securities.
The game was released on July 6 and is available in 35 countries – including Portugal since last Friday. In just seven sessions, Nintendo more than doubled its market capitalization. Now worth on the stock exchange more than a few giants o Société Générale or to Sony itself:. 45.7 billion yen, or more than EUR 33 700 million
the Pokémon-Go game started as a joke on April 1 launched with the help of Google already in 2014. responsiveness has been demonstrated to the discovery of the “dolls” in interactive environments eventually lead to the development of an application that has become a real phenomenon.
players are forced to leave the sofa and behind the computer to walk the streets to hunt dolls. Although it was launched recently, no longer missing stories of accidents, theft and other funny situations involving too penetrated players behind the display of your smartphone. But there is already news of companies trying to capitalize on this craze, using the Pokémon to attract customers to your business.
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