The nine hours of the end of the day of singles, the group Alibaba has already surpassed the 91,2 billion yuan (12,3 billion eur) business registered in the previous year. However the pace of growth was slower, a time that the buyers were expecting larger cuts in the prices of the products, said Reuters.
In five minutes the sales came to billion dollars, and at the end of one hour exceed five billion, one third faster than in the same period. The overall growth of sales was still below the 60% registered in the previous year, due to the saturation of the domestic retail online, the economy weaker and slow growth of income.
The event of Alibaba on the day of the singles came in 2009 as a way to encourage all those who do not have partner to buy something for himself. This is a 24-hour event, which handles more transactions than Black Friday and Cyber Monday in the United States together.
The company is betting on a marketing reinforced a month before the event, with fashion shows, games and virtual reality. This year the event counted with the presence of David Beckham and Kobe Bryant in the countdown.
“In 2013, our gross volume of business in a day was 35 billion yuan,” said Daniel Zhang, chief executive officer, adding that now he can hit this mark at a time.
Despite the high volume of sales, delivery services, packaging companies and providers claim that the practice of lower prices translates into profit margin reduced.
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