Opel opens “Flagship Store” in Lisbon – Lusomotores

The new Opel space in the Portuguese capital aimed at strengthening the institutional image of the German mark

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Tuesday, March 22, 2016

Opel inaugurated on Monday a “Flagship Store” in Lisbon, directly on Avenue of the Republic, with which it intends to strengthen its institutional image, presenting it as a German brand reference space, which also includes an area dedicated to the city Adam model.

 

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With a total area of ​​240m2, the great hall of the German car manufacturer exhibition occupies the entire corner from the 28A number of Republic Avenue, extending to the side of the Avenue Miguel Bombarda. The new space has features that allow you to configure all the customization options of Adam and has a specialized sales team, in charge of dealer Opel Industrial Auto.

 

The opening of the “Opel Flagship Store” in the Portuguese capital was attended by the Sales vice president and After Sales of the Opel Group, Peter Christian Kuespert, and administrations of General Motors Portugal and Auto Industrial.

 

 

The managing director of GM Portugal, João Falcão Neves, took this opportunity to underline the current particularly active period of Opel to launch new products, some of which awarded prestigious title “Car of the Year”, as is the if the new Astra.

 

“With a plan that provides for the continuation of major investments in new models, and with strong ambitions to grow, Opel wants to have an equally dynamic sales network in facilities whose image reflects the strength and quality of its products. This Opel flagship store opens in an emblematic and exclusive zone of Lisbon, in a space that identifies with the brand itself. We offer therefore a new urban environment where people can meet and feel a new Opel and its models, “said João Falcão Neves.