The hotel industry is optimistic for the summer that is just around the corner. The survey conducted by the Association of Portugal Hospitality indicates that 58% of agents who responded is waiting to register occupations over 80% in the holiday period.
This represents a clear advance over the recorded in the survey of 2014, when only 37% of the answers pointed to that level of occupancy. At work this year, 31% of the hotels are waiting to see their units with occupancy rates to be between 61% and 80%.
“The first months were very positive and, based on this number, reserves and in pre-bookings, hoteliers have a high expectation for the summer months, “said Cristina Siza Vieira, executive president of the association. In fact, in the first four months of the year, low season period, for room occupancy rate was nearly 52%, which represents an increase of about three percentage points over the same period in 2014. The average price per room registered a significant increase, from 16.77% to 32.86 euros.
The Azores region has the main share of responsibility in the final numbers, with the occupancy rate recorded a 8 advance , 1 percentage point to 40.4% and the average price per room to grow 20.1% to just over 20 euros. This result is a consequence of the liberalization of the airspace in the region, which led to the arrival on the scene of low-cost and has boosted travel to the islands.
For next summer the association survey shows that it is in region of Madeira where lies the highest level of optimism, with 80% of the hotels that responded expecting to have occupancy rates above 80%. The following is Lisbon with 78% and the Algarve with 72%. The highest growth expectations compared with 2014 are in the north, in the Azores and the Algarve.
As for source markets, Portugal is expected to contribute 18% to the hotel occupancy, followed by France (17%), United Kingdom (12%) and Germany (11%).
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