If, for many years, traditional companies like TAP chose not to give in to the logic of low cost now begin to truly make an approach to this type of competition, which could prove that there are passengers willing to give up comfort for less pay.
from midnight Thursday, the national air carrier, owned 61% by a private consortium since the end 2015 began offering a new tariff structure for customers. With four categories in economic and other two in business, the big news is the creation of the cheaper lower rate that TAP sold here.
five rate possibilities were over for six with the Discount (cheapest) to approach further the supply of low-cost carriers, since the only baggage accepted at no extra charge, is that the passenger has in his hand. Only this change will allow, according to Paula Canada, the company’s marketing director, reduce “on average prices 34%”.
The official explained Publico that these changes follow the logic of what the company already It has been doing in recent months, since the Atlantic Gateway consortium took over the management. “There is a focus on the customer, who chooses to want to fly. It is a fact made to measure “, summarized, adding that the new tariff structure puts TAP” at the forefront of European industry “, as similar solutions have been adopted, for example, the German giant Lufthansa.
Paula Canada assumed that these changes are also a response to the low cost , whose growth “is visible in the Portuguese market,” several years ago. The low-cost companies, he says, forced traditional carriers “to rethink their business model and it was positive”
But beyond the competition factor, there is another important reason for this adjustment:. Answer customer needs, “which are increasingly diverse and demanding flexibility.” The new tariffs available from this Thursday, for flights departing marked from 1 October, can be bought only for destinations in Europe and North Africa.
will be mainly used, provides the marketing director of TAP, in “trips to major European capitals, city breaks and the youth segment.” Will not be available for the air bridge established in March to provide frequent trips to Lisbon and Porto. For this service will only be available three rates in economic, as well as for flights in codeshare the two lower will not be available.
With the change in the Discount rate, all the following in the pyramid of TAP undergo changes, with the company to ensure that the price reduction can reach 53%. The next category, Basic, passengers can now take hold luggage and with an additional cost, has the right to change the reservation without losing money.
In the following, the Classic, already won the possibility of choose the place and in Plus, is now free to have access to priority boarding and changing reservation and can afford to be repaid. In the last two rates, the Executive and Top Executive benefits are greater. At first, only will have extra costs to change the flight or ask for refund and, in the second, it’s all included in the ticket price.
What is common to all these categories is that, unlike the they already do many low-cost carriers, TAP continue to offer meals on board at no extra cost, as well as newspapers and miles program. – although the benefits of this to grow as it rises in the price
the aircraft, including the new A320 equipment begin to be renewed in October (scheduled for completion in there six months and assuming an investment of EUR 40 million), will have different chairs for the lower tariff categories and more . high
There is another very important novelty in these changes: is that passengers will no longer be surprised by manning exhausted in the most economic tariff. To date the game, there will always tickets available in these categories, but the price of course always increase the greater the demand.
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