The world leader online retail invited Sonae going to sell its own brand of sportswear Berg through mastery of the UK Amazon.
“As of this week,” forward official source of Sonae SGPS, the branded apparel and sports accessories Berg, the group initially created for your network SportZone, will to be made available in the online store Amazon UK.
The invitation to Sonae for direct sale through Amazon Berg came from US multinational and the process required “a few months” until ready advance due to the “very demanding process certifications” imposed by the online retailer, added the same source.
The brand Berg, established in 2002 as SportZone own network insignia of Sonae, is now exported to 18 countries ., including the United Kingdom itself, Sweden, Switzerland and Turkey
In addition to going to be available on Amazon UK, Berg will also soon add two target markets – France and Denmark – completed official source of Sonae.
The export brands, created and developed by Sonae for their own specialized retail network is a strategic bet of the distribution group, accelerated particularly in the last three years.
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