The average rate of TAP fell between 8 and 10% in 2014, as a result of increased competition ‘low cost’ and the fall in demand mainly from the Brazilian market, but steps have been taken early in 2015.
In an interview published in the TAP management report, the President of TAP revealed that early in 2015 were taken “some offer containment actions for also there, seek to influence a bit rate”.
In an assessment of the operation in 2014, marked by irregularities and strikes, Fernando Pinto explained that the fall in the average tariff had much to do with the fall in demand from the main international market, Brazil, stating that “the Brazilian did not leave the country. “
On the other hand, he added, ” there was an increase in demand from Europe to Brazil [World Cup stage], but already lower average tariff, because the type of customer looking for this type of event is not a business client “.
” There was also a large increase in competition, more choice, lower demand, very low prices, average tariff down there “, he said.
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