high-income customers, one of the most coveted veins of HSBC Brazil, bought by Bradesco, will be targets of intense and immediate survey of banks like Santander and Citi, who claim to be the only global banks in the country.
The purchase of the Brazilian subsidiary of HSBC for US $ 5.2 billion (equivalent to R $ 17.6 billion), announced on Monday (3), will lead to Bradesco 1 million high net worth clients. Many of these customers are users of international remittance services from HSBC funds, the Global Transfer.
“Bradesco left to be desired in offering global products for their larger competitors, it is behind us. Now go have to be careful with this audience, “he told Reuters the president of the consulting firm Austin Rating, Erivelto Rodrigues.
Consulted, Bradesco said the Global Transfer service continues and will continue to be held at HSBC. The bank also said it will seek to maintain, “even after the effective acquisition, all services currently carried out by HSBC” as well as new services and products.
Nevertheless, in recent months Citi and Santander Brazil already came investing in campaigns and product launches for people and companies that require services such as exchange transactions and remittances of funds between Brazil and abroad, as well as investment options abroad.
Last week, Santander Brazil launched a TV campaign to enlarge the Select flag, aimed at high-income customers. Now, the approach will direct the current holders of HSBC, with an emphasis on attractive as instant withdrawal services in foreign currency in several countries.
“We will intensify our work of organic growth, which is showing results far positive, “said Santander Brazil in a statement.
Citi, which like HSBC has suffered from a lack of scale of the largest banks in Brazil two years ago has focused on niches such as high income.
With the Brazilian branch of British bank from the scene, the opportunities increase, said the head of Latin America for the area of consumer and commercial bank Citi in Latin America, Fabio Fontainha.
“It (the output of HSBC Brazil) can cause customer interest. We are interested in talking,” Fontainha said.
Analysts even domestic rivals such as Itaú Unibanco and Banco do Brazil, that moved faster in offering international products, tend to take part in the newly won customer Bradesco.
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