Cult of green wine is growing again – Express

DR

the Commission of Viticulture of the Vinho Verde Region (CVRVV) will inject 3 million euros in promoting green wine of origin and enoturística aspect of route of Vinho Verde over 2016 investment dictated by growing external demand in the second Portuguese wine with controlled denomination of origin (DOC), no liqueur, best-selling cross-border.

with an increase in the value of exports of 10% in 2015, corresponding to EUR 51.7 million, the CVRVV strategy for the next three years involves the rise of exports to 50% of wine production, bar currently set at just over 40%. In irreversible growth outside the country since 2000 after revenge for decades especially among the immigrant communities, the promotion of green wines will have as main target markets, as well as Portugal, USA and Germany, the two main importers of wines known for flavor fruity, calorie lightness and low alcohol content.

in a year when green wine first came to market more than 100 countries, the US lead isolated the cult of green glass, absorbing 25 % of exports (EUR 12.5 million), followed by Germany (9.3 million), France (6 million), Canada (3.6 million) and Switzerland (2.2 million).

the Nordic market, in particular Sweden – which increased by 36% – will still be in the crosshairs of marketing actions in 2016 and is being prepared for export shares of the premium segment wines. According to Manuel Pinheiro, president of CVRVV, promoting “green wine of origin is essential in a year of great production, given the good harvest of 2015 with a harvest of 60 million liters of wine, 20% higher than that in the previous year. “

Among the varieties most grown in exports (15%), the focus is on the Loureiro and Alvarinho as rosy now account for 5% of green wine business, aware of a strong appreciation of the sparkling white vinho verde, which increased by 38,000 to 148,000 liters, thanks to the introduction of new production method in a closed vessel which is attracting investments in the region in the region.

the year 2015 was also marked by the average increase in the selling price of the wines produced in the largest wine region of Portugal, situated in the 2.30 euros and 3.80 euros for export in the internal market.