The Porsche Supervisory Council approved the establishment of Porsche Digital GmbH, a subsidiary of the brand that aims to further develop and empower the Porsche leadership of solutions digital mobility in the segment of premium vehicles. The Director of this subsidiary will Thilo Koslowski, considered by the media as an expert in the automotive sector, internet and technology in his former company, Gartner. Koslowski will work at the company headquarters, which will be located in Ludwigsburg, near Stuttgart, although the company will have other facilities, which will be in Berlin, Silicon Valley and China.
“Our way of business is changing increasingly dynamically, “said Dr. Wolfgang Porsche, Chairman of the Supervisory Board of Porsche AG. “Porsche Digital GmbH will make our strong brand, develop innovative experiences for customers and attract new partners. We are combining the traditional spirit Porsche with the power of new technologies. “
For the CEO of Porsche, Oliver Blume, the new subsidiary” it is the logical way in order to put the Porsche in a successful position in . digital future “Blume also said that for Porsche scanning has three key pillars: product, customers and businesses. According to Blume “Porsche Digital GmbH is our competence center where ideas and dreams become reality.”
Here, the digital experiences for customers, products, areas and business processes will be identified and developed. The subsidiary of Porsche will cooperate very closely with all departments in testing and implementation, creation and innovation of new products. Thus, the Digital GmbH is considered a link between Porsche and innovations that are emerging globally, which applies in particular to areas of connectivity, mobility and autonomous vehicles. As part of the digital processing Porsche, the new subsidiary will promote long-term suitable partners to create a digital ecosystem.
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