Hoteliers expect a better summer than the last in terms of average price and revenue per available room, but are less optimistic about occupancy rates. According to a survey of the Association of Portugal Hospitality (AHP), just over half of the entrepreneurs expect a higher occupancy rate to 80%. Last year the percentage of respondents anticipating an occupation that order was 58%
The average price per sold room, the expectations are more optimistic:. 74% of hoteliers point to an improvement (in 2015 were 65%) and 75% believe that per room revenue available (called RevPar) should be higher than last summer.
“the hoteliers are more optimistic about the price and less about the occupancy rate “said on Wednesday the president of the Association of Portugal Hospitality (AHP), Cristina Siza Vieira, the presentation of the results of the Survey AHP Tourism Monitor.
the majority (73%) of hotel considers that the average stay of tourists will be the same, and 45% are expecting it to be one to three days and 39% between three and five days.
in addition to the survey results, Cristina Siza Vieira also presented projections of AHP, based on the results of what was the first four months of this year, and estimated that the summer 2016 “will close, in a conservative scenario, an increase in the occupancy rate,” which will be between 86% and 87% from July to September, representing over two to three percentage points higher than last year (83.66%).
in turn, the average price per room is expected to increase between 11% and 15% for between 98 euros and 101 euros, and RevPar, which should have an increase between 14% and 17%, for values that are between 84 euros and 87 euros.
the market national will score points this year, given its “clear rise” in Portugal, having dethroned the United Kingdom in the Algarve and France in the North, as shown Cristina Siza Vieira.
in what concerns the Azores the national market abandons the leadership, is second, and gives way to Germany, and the same happens in Madeira, which leaves the second position to move to third. The main markets for Madeira are now the UK and Germany.
Overall, the major markets are Portuguese, French and Spanish.
On the other hand, AHP also conducted a survey between 14 and 20 June this year, with a sample of 25%, to analyze the impact of major events in Porto and North and Lisbon.
in Lisbon, a curious data is related to the implementation of Web Summit to be held in November: “37% still do not have reservations. The other 63% already have pre-bookings and some reserves, but there is no indication markets for the hotel, “said Cristina Siza Vieira.
Still, he added, that 81% of hotel estimates that the Web Summit will have a positive impact on the average price of its hotel unit and 72% expect better occupancy rate per room. In late summer, the AHP will conduct a new survey to assess the evolution of this reality.
As for the Rock in Rio, 64% consider that had a positive impact on room occupancy rate and 67% in average price, while the Lisbon Metropolitan Area, 50% the impact was positive on the room occupancy rate and to 52% in the average price. The main markets were Portugal, England and France.
As for the In Alive, which will be held in July, 42% think it will have a positive impact on its occupancy rate.
In Lisbon Metropolitan area, the event will have a positive impact on the occupancy rate of only 33% and the price to 42%.
the AHP highlighted the importance of the French market in the event, followed by Spain and the UK.
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