As a result of implementation of the law that requires the marketing of fuels not containing additives (single), “the brand in Portugal has chosen to exclusively offer its high performance products, Optima range, thus ensuring the quality commitments to its customers, complementing the offer with simple products, in compliance with the legislation in force, “the company said.
Cepsa is the first brand to unveil the commercial strategy in view of the new legislation.
Based on the reference price Monday, April 13 , simple fuel at gas stations Cepsa will cost just under three cents per liter than the more expensive range, with diesel – the most commercialized product – no additives to cost 1,289 euros per liter, which buys with 1,319 of diesel Optima <. / p>
According to the data released by oil, gasoline 95 also has a difference of three cents:. 1,539 euros per liter simple and 1,569 euros per liter with additives
These values for fuels simple are almost identical to the normal fuels, which on Monday had an average cost of 1,271 euros per liter for diesel and 1,526 euros per liter for 95 octane petrol.
At the same time that meets the new law, Cepsa decided to reposition the product “premium”, which become “more competitive and affordable for all.”
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