Miguel Almeida confirms the increase in prices of between 4% and 5% in the Us – Jornal de Negócios – Portugal

The carrier will increase between 4% and 5% prices from December. The confirmation was given by Miguel Almeida, executive president of the Us, this Wednesday during a conference organized by Morgan Stanley in Barcelona, according to Bloomberg. Official source of the carrier adds to the Business to which that value is in some specific segments, but that the “average impact is one half, 2 to 2.5%”.

Miguel Almeida, said that this increase will affect “the flow of customers.” And stressed that the carrier will continue to win over new consumers, “but not at the same speed of the past”.

On Tuesday, Mário Vaz, ceo of Vodafone, also I had already commented on the increase of prices in the sector, following the agreement of sharing of sports content.

The Business, the manager said that “this quarter is too early to assess the impact” of the costs with the football. However, it recalled that “these agreements were concluded not only for the current season, beginning in the Summer, but also for the next seasons for the unavoidable impacts will be felt more relevant to all operators for subscribers of the same in the future.”

At the end of last year, the operators have started a 'battle' for sports content, which has led to agreements millionaires with the football clubs. After We have closed an agreement with Benfica, with Sporting and with eight clubs in the I League and the Meo with FC Porto, emerged soon alerts for a possible increase of the prices of the leaders of the operators, rivals and analysts.

After the update of the prices at the beginning of this year at about 4%, as usually happen, the operators decided to increase again the values, anticipating in a few months the annual rise in tariffs.

The first to take this step was Vodafone, at the end of August. The operator has increased to 7.4% of its package of tv, internet and phone fixed. The offer went from eur 26.9 to to 28.9 euros.

The Meo has increased this month the price of their offering 2.5% on average, and the Us prepares to increase in the next month.

These climbs should replace the updates of the prices at the beginning of 2017, according to the operators.

Because have been increased now the prices in the packages of television?

(News updated at 20:25 with information from the official source of the Us)