Prices exclusive hotels, offering a bottle of wine in restaurants and free experience, as tuk tuk rides, visit museums, dolphin watching at the Sado and tastings. These are the advantages that TAP will offer Americans who want to stop in Portugal before heading to other destinations.
The Portuguese airline launched on Tuesday the Portugal Stopover program, encouraging passengers long course in transit through Lisbon or Porto, to take the passage through Portugal to discover and visit the country and may be up to three days in one of these Portuguese cities. This new product “aims to capture more and more international visitors to Portugal,” announced Tuesday the company.
This requires a “North American market with new impetus,” with “nine routes Direct “. For now, the airline launched daily direct flights to Lisbon from New York – John F. Kennedy International Airport, since July 1, and also of Boston – Logan International Airport since June 11, reaching a total of 30 flights . weekly between Portugal and the United States
Objective: one million customers within three years
in all, the airline hopes to bring, within three years, “over 1 million of the US market customers “, with the extension to Jet Blue networks (United States) and Blue (Brazil). At the same time, wants to “bring half a million new visitors to Lisbon and Porto with Stopover Portugal”, putting the country “in the top 10 European destinations in the US market.”
This is the time connection between two flights of more than 24 hours, the airlines encourage their customers to visit the cities during this period without additional costs to the trip. According to TAP, this is a way for the customer percecionar making two trips for the price of one. The company expects these 500,000 customers account win in three years to spend 150 euros per day on average, with an average of two nights per stay (1 million nights in three years) and with an impact of EUR 150 million the national economy.
“With this program we want to bring over 150,000 tourists to Portugal in 2017 and over 300,000 in 2018, reinforcing our contribution to the promotion of Portugal as a tourist destination of excellence and stressing the important value of TAP to the national economy, to create wealth and job creation, “he said Fernando Pinto, President of TAP.
Two destinations for the price of a
Intended to tourists who book travel originating in the United States or Brazil and whose final destination is Europe or Africa, with stops in Lisbon or Porto, TAP passengers “are invited to enjoy two destinations for the price of one, can be between one to three days in a stay in Portugal. ” Also passengers originating in other destinations TAP network (Europe and Africa) and in transit to the United States or Brazil can benefit from Stopover program in Lisbon or Porto, which has a network of over 150 partners (hotels, restaurants and other ).
“Portugal so is the gateway to thousands of American tourists traveling with TAP to Europe and to which the company wishes to inform the country, taking advantage of the geostrategic advantages hub of TAP in Lisbon, making it not only the preferred entry into Europe for travelers intercontinental flights the company, but also an integrated destination on the trip, which enhances the return and remain in Portugal of these passengers, and the recommendation of destiny “, announced the company on Tuesday.
TAP website or application on the phone
TAP analyzed the profile of the American traveler, based on official statistics and concluded that this makes two or three trips a year, with an average of seven nights per trip. According to data released by the airline, 92% of visitors are repeaters, 83% visit a country and 11% two cities, “which is an opportunity for Stopover”.
The company also released the Stopover reserve option is available on the TAP website the flight search module, but also an innovative application, available from the Apple Store or Google Play, through which the Stopover passenger receives a virtual identification card with which present with partners in order to benefit from the unique advantages. “This app is also a way to meet and help the client, working as a travel guide and allowing the customer to share on social networks their experiences, encouraging the trip to Portugal from your friends and family.”
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