The joint presence and unprecedented Tourism of the Algarve and the Porto and North of Portugal in FITUR, the international fair of Madrid which ends this Sunday, it was a "win bet", according to the officials of the two entities.
"The partnership between the two entities was a winning bet and proved that the complementarity of the two destinations allows for a greater enhancement of the same and of the results in national terms", said to Lusa Melchior Moreira, president of the Tourism of Porto and North of Portugal (TPNP).
The opinion is shared with Desidério Silva, the president of the região de Turismo do Algarve (RTA), assuming that "the coordinated work between the two entities of tourism" was responsible for "excellent results".
Data of the TPNP indicate that during the FITUR 2017, the event which kicked off on Thursday transata, the space dedicated to those two tourist regions and Portuguese received more than 500 professionals.
"Were 520 professionals, including Brazil, North Korea, Asia, Canada, Russia and some european countries, such as Spain, Italy and France, in more than 300 meetings were in the space of Tourism Porto and Northern portugal and the Algarve in FITUR, in Madrid, to witness the vast supply of the two Regions and to look for new business opportunities at a time when the tourism sector is in full expansion", refer to.
Between attendances and custom gastronomic experiences and wine, were believed 150 journalists from various media and areas, 270 'tour' operators, travel agencies, Spanish and international agencies and about 100 influencers of hotel chains, restaurants, shops 'gourmet' and 'opinion makers' of food and wine.
the gastronomy and The wines of the two regions were the products most sought tourist at FITUR, followed by the culture, tradition, architecture, sports tourism, religious tourism, and nature and health and well-being.
the Sun, the beach, golf and hiking are the touristic products of the algarve that are associated to the wine and gastronomy of Porto and North of Portugal to promote together the brand Portugal in FITUR 2017.
throughout the year of 2016, the results of the two regional entities of tourism grew above the national average as in the case of the number of visitors or total income, recalled the head of TPNP, stressing that this factor reinforces the union of the two regions.
The Spanish market in Porto and North of Portugal grew by 2016 "more than 15%, reaching a record in terms of overnight stays total in the region of 6.8 million euros and the iberian market represents more than 60%" of the tourists who visit this region of northern.
For the Tour of the Algarve, the Spanish market is in fifth place in the list of visitors and represents nearly 700 thousand overnight stays/year in that region.
the presidents of The two regions of the tourism of Porto and Northern portugal and the Algarve warned during the event to the lack of funding for internal promotion in 2017, making it difficult to comply with the law which obliges us to qualify and promote products.
THE TPNP closed the year 2016 with a growth rate of overnight stays in the order of 10,70% compared to 2015, reaching 6.8 million, values the next of the objectives set for 2020.
THE FITUR, one of the largest international fairs of tourism, told this year with the presence of about 125 thousand industry professionals and 9,600 companies.
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