The President of the Board of Directors of SATA, Parreirão Louis, said today that the airline will now focus on its commercial operation in the Azores, mainland USA, Canada and Macaronesia, abandoning regular routes in Europe.
The new plan of the SATA Group Strategic Development 2015/2020, presented this afternoon in Ponta Delgada, provides an overall reduction of 33 per cent of flights that currently, the company ensures between the mainland and Ponta Delgada.
Louis Parreirão explained that the adjustment of the offer aims to ‘protect the profitability of SATA in a market where certainly, at least in the first year, demand will not grow at such a high pace as the offer that will be injected into the market through the liberalization of air transport “.
In the case of market Macaronesia, corresponding to the routes Ponta Delgada / Praia (Cape Verde) / Funchal / Faro / Funchal / Las Palmas and Ponta Delgada / Las palms, SATA aims ‘to better utilize the fleet and channel traffic to other routes “of your regular network network.
For the administrator of SATA, routes with Europe are not considered” strategic for the group’ and, in general, consecutively tested negative.
The plan SATA 2020 provides for the renegotiation of a debt of 179 million euros, the reduction of fleet and personnel and cost cuts.
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