tourism has grown so overwhelming in the city of Lisbon in only a decade. In 2005 the sector generated 2.5 billion euros, in 2015 the impact of the sector already stood at 6.3 billion euros. The data are contained in a study prepared by Deloitte and that was this Tuesday, 7 February, presented at the Association of Tourism of Lisbon, which also indicates that the sector represents 14.3 percent of the gross domestic product of the city of Lisbon, as well as 72,5% of the total value of their exports.
The impact of 6.3 billion euros in capital is divided into 1.997 million euros and direct impact 4.270 million euros of indirect impact. The majority of the wealth generated in the city of Lisbon (42%) comes from the sector of accommodation, catering and similar. The following are the transport and storage (17%) and retail and wholesale trade (12%).
in This last decade, the hospitality sector started to generate the double of what was generated. In 2015, the increase in revenue was € 240 million. The sector of the restoration began to fit more than 200 million euros, 2.5 times the amount generated in 2005. The sector of congresses and meetings bring more than 100 million euros (2.5 times the value of 2005), the transport generated over 140 million euros and the sector of tourist entertainment has generated more than 75 million euros (2.8 times the value of 2005). In shopping, tourists also spent over 140 million euros.
Looking to the Lisbon region, the wealth generated by tourism in 2015 is 8.4 billion euros. A value that compares with the 3.9 billion euros generated in 2005.
average Price of hotel rooms went for € 84
In the city of Lisbon, the number of establishments went from 95 to 187, and the number of rooms passed 13,250 for 21.299 between 2005 and 2015. The occupancy rate of the rooms went from 61% to 75,3%, the average price per room went from 73.5 € 84,2 € and the RevPAR (revenue per available room) rose 44.8 € 63,4 euros. The majority of establishments (66%) and facilities (70%) of the entire Lisbon region are located within the municipality of lisbon.
The number of guests in the city rose from 2.4 million in 2005 to 4.9 million in 2015. Almost a quarter of the guests (1.1 million) already choose to stay in local accommodation. “There are over seven thousand hotel rooms in the city, more than six thousand rooms of local accommodation, there are more conferences, the city has grown, and the region has also grown,” said Pedro Rosa Santos, analyst at Deloitte, responsible for the study.
The tourism sector employed 80.773 people in the city of Lisbon in 2015, most of them (56%) in the activities linked to the hospitality and catering industry (and 149.914 in the region of Lisbon). The breakdown of employment in 2010 was remarkable: it fell by 11.6% compared to 2005 in the city of Lisbon, and 4.8% in the region of Lisbon. In the following five years, employment would grow by 14.9% in the region and 21% in the city of Lisbon.
Lisbon leads the growth of overnight stays in Europe
The study also made a comparative analysis of the evolution of overnight stays in major european cities. And concluded that Lisbon has registered an average annual growth of 9.1% in the number of overnight stays, which is the “greater when compared with the main european cities,” reads the study. Only Istanbul is close to Lisbon, with an annual growth close to 9%. Berlin records a growth of around 8%.
Lisbon has recorded 9.1 million overnight stays in 2015, which compares with 18 million in Madrid, to 17.7 million in Barcelona, 15.9 million in Prague 15.1 million in Vienna, 12.9 million in Amsterdam and 8.2 million in Copenhagen, considered by Deloitte as targets, competitors in the Portuguese capital.