The hotels registered about 2 million overnight stays in January 2015, equivalent to an annual increase of 13.4% (+ 15.5% in December). According to INE data, released today, in January 2015 the hotel hosted 788,400 guests, 12.8% more than in 2014. However, despite the increase, compared to January 2014, there was a slight slowdown from the previous month.
For the results, contributed, according to the data, the increase of the internal market (+ 17.8%), more expressive than the external markets ( + 11.2%). The growth of nights spent by non-residents (11.2%, 1.3 million) decelerated to recent months (+ 15.4% in December and + 13.7% in November), but stood close to that in January 2014 (+11.6%).
In January 2015, the net rate of bed occupancy was 24.2%, representing an increase of 2.0 percentage points lower than in December (+2.5 pp). Madeira and Lisbon had the highest occupancy rates (46.6% and 33.8%, respectively).
With regard to the total income of the hotel, settled in 91.4 million euros and income from hotel occupancy 61.5 million euros, representing increases of 18.1% and 17, 9% respectively. Increases in income were more intense in Lisbon (+ 25.8% in total revenues and 24.3% of the room), resulting in a contribution of this region of about 40% for income from activity (compared with 32 % of total overnight stays). North, Central and Azores also showed significant increases.
The average yield per available room (RevPAR) was 16.6 euros, corresponding to an increase of 13.1%. Lisbon had the highest RevPAR (€ 28.5) and also the largest increase (+ 21.2%). Wood and North also stood out (€ 27.2 and € 15.6, respectively), the North presented the second largest growth (+17.5%).
The top ten source markets accounted for 76 9% of nights spent by non-residents and slightly increased their representation. The UK market (21.1% of the total) grew by 4.0% and the German an increase of 18.9%, both lower than December 2014. For the Spanish market (+ 12.4%), the evolution differed little from the previous month (+ 12.0%) and covered 8.6% of nights spent by non-residents. And France (7.3% weight), there was a marked increase in overnight stays (+ 25.6%) as in previous months. Continuing the trend of the previous month, the highlights were the increases in Belgium (+ 46.3%) and Italy (+44.9%).
The total number of overnight stays increased in all regions, stressing -If the Azores and the Alentejo (+ 34.1% and + 25.6%), the results exceeded December (+ 23.1% and +13.8%).
Stay average was 2.49 nights, translating a residual increase (+ 0.5%). Madeira and the Algarve were the regions with longer stays (5.80 and 4.16 nights on average), beating the previous month (5.26 and 3.69).
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