According to the study carried out among the members, 91% of the respondents foresee an increase in the total revenue in the next year, with the executive director of the AHP, Cristina Siza Vieira, the comment that “I expected to optimism, but this is a great deal of optimism”.
The indicator more static is the stay average, while in the top of the best months, the trend from 2014 continues, with September to `rub shoulders` with August, followed by July, may and October, which proves that the seasonality continues to have weight.
The responsible of the AHP noticed some new features such as the segment `Sun and Sea` to come back to be among the best and religious tourism among the worst, which may be justified by the concentration in Fatima.
In the chapter on `brakes` to the sustainability and growth of the business, Cristina Siza Vieira noted the responses that highlight the dependence of the operators `online` and the costs of water, electricity and gas, but also the decrease of those listed table tax and tourist taxes.
“to Decrease the fear before the fiscal framework that can be more erratic, and raised the question of the dependence of the `online`”, said the responsible to Lusa, remembering that in the past year, the survey coincided with the time election and doubts about the political framework.
This year, knowing the Budget proposal of the State for 2017 “without worsening the fiscal, it is natural that this concern has diminished,” he said.
As the markets with the greatest potential for growth, the hospitality industry cites France, “consolidating its occupation,” as well as the United States and China, with many of the respondents respond that the air routes will be able to leverage the markets to the north american, chinese, canadian and japanese.
at The level of segments are singled out as the most promising senior, the accessible and the MICE (business tourism and events).
The main markets that should continue to have a presence are the national, Spanish and French, with the Wood, for example, to enroll, in an unprecedented way, Portuguese tourists in their `top3`, the pair of british and germans. To the North, the spaniards can `defeat` the Portuguese in the preference for the region, while in the Algarve it is expected a consolidation of the national.
This year, the members of the AHP have already made a positive balance sheet, with 80% of respondents perspetivarem that will close the year with a better occupancy rate in the face of 2015 and 85% saying that they expect a better average price per room sold.
In 2015, the occupancy rate was 65,23%, more 2,52 percentage points compared to 2014. The value of the historical reference dates back to 2007, with 67%.
The greater optimism for the occupancy rate was recorded in the Azores, Madeira and the Algarve, while in the average price per room sold include Wood, North, and Center.
About closures in the winter, Cristina Siza Vieira noted that among the 14% respondents who disclaim the locking, 60% refers to the reason for works and maintenance, while in 2014 one of the answers with more weight was the “economic climate”.
The reason of renewal is a “great sign of revitalization”, and considered it.
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