Sonae fashion brands already account for more than 50% of sales abroad – publico

 
         

                 

                         
                     

                 

 
 

Sonae wants to see fewer countries and more geographies and to position itself as a multinational. And in this international expansion strategy, the aim is to get half of group sales (including food retail, specialist, shopping centers or technological services) outside the country “in a couple of years.” Luís Filipe Reis, the administration of Sonae (owner of PUBLIC), said that in the first half international sales grew 14% and that today “more than a third of the sales of Sonae SR [specialized retail, including Worten] are already made internationally. ” Considering only the fashion brands and sports goods – Zippy, Sport Zone, Mo and, most recently, the Salsa. – More than 50% of sales are carried out of doors and in 80 different countries

“It is becoming less relevant speaking countries. Sonae is increasingly a multinational and has to take another speech major geographies, “says Luís Filipe Reis. The recent acquisition of 50% of the Salsa will serve this purpose:. The plan is to accelerate the international expansion, investing 50 million euros in five years and open 50 stores this Portuguese brand, the most out of Portugal

entry into new markets will continue to happen this year, not only with Zippy (which opens the first store in Ukraine and in own stores and franchises already has products in 40 countries), but also with the Continente brand products will arrive Russia or Gabon. the hypermarket chain Sonae will also have its first store in system franchising in the United Arab Emirates in 2017. the debut in mainland Africa remains on the agenda, but not implemented business for now.

in the first six months of the year, Sonae profits fell 21% to 77 million euros, considering the profit attributable to the shareholder. Luís Filipe Reis emphasizes that direct income increased (18%) and net income down, taking into account the valuation of properties (shopping centers) last year was superior to that seen this year. “There is still a negative effect: an accounting record of participation we had in In which also affects the indirect result, but not values ​​ in cash . Direct net profits grow “hold.

It was thanks to the food retail (Continente) and specialized that the turnover increased 4.4% to 2,431 million euros. Continent, My Super Continent and Good Day managed to increase sales by 3.6% to 1,691 million euros, an increase (undisclosed) “the Mainland market share in a mature and competitive market.” This increase does not reflect greater dynamism in consumption in Portugal, but the bet paid to prices, ie promotions.

“The increase in sales is done in a stable market environment and private consumption not signs of recovery. The promotional aggressiveness is quite strong and it is in this context that the continent falls, “he explains. The “price investment” – “made subject to operating profitability” – is complemented by more targeted promotions for products valued by customers, especially fresh. Under this strategy, the shops began to buy fruit and vegetables locally.

In the specialized retail turnover was 614 million euros, up 5.5%. In fashion and sport, with the marks Sport Zone, Zippy and Mo, the turnover increased significantly to EUR 210 million (14.6%). This development was driven by the inclusion of Losan, children’s fashion brand acquired by Sonae at the end of 2015.

The group has reinforced the acquisition of companies and increased the investment of EUR 116 million to 208 million.