The Day of the Single generates all the years strong sales in China, due to the promotions that the companies of e-commerce and the stores launch on this day.
The initiative, celebrated the 11 of November by the four ‘a’ that match this date (11/11), which appears as the condition of the beds, was created in 2009 by the founder of Alibaba, Jack Ma.
In the first five minutes after midnight this Friday (16h Thursday in Lisbon), the sales of Alibaba reached $ 900 million.
at The end of an hour, I was already at 4,800 million euros.
In the first 13 hours of this Friday, Alibaba grossed 91.200 million yuan (12.303 million euros), approaching the registered trademark in its entirety on the same day, in 2015.
“We were able to overcome our brand to eight hours before, in the face of last year”, announced a master-of-ceremonies, an event organized for the occasion in the city of Shenzhen, south of China.
on A giant screen at the location of the event gives an account of the billing of the two digital platforms of the group, TMall.com and Taobao.com.
The count is close to reaching the value recorded in full the same day last year, when it reached 14,3 billion us dollars (in 13.1 billion euros) – equivalent to a sixth of the bailout request by Portugal, the ‘troika’ (78 billion euros).
Tens of thousands of sellers around the world adhere to this day.
This year, more than 11,000 international brands, including Apple, Burberry, Disney, or Zara, they make promotions for their products on Taobao and Tmall.
Gallo, the Portuguese brand of olive oil, he also took the date to launch a promotion in its official store on Tmall. Each bottle of 500 milliliters of olive oil, marked this Friday 368 yuan (50 euros), almost 40% below the usual price.
world’s most populous Country, with approximately 18% of the inhabitants on the Earth, China is responsible for almost 40% of all world sales by the internet.
By the accounts of the chinese Ministry of Commerce, in 2015 the value of sales ‘online’ has exceeded four trillion yuan (563.000 million euros) – more than three times the Portuguese GDP.
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