In one hour, the first of this Friday, the giant e-commerce chinese Alibaba made to 4,800 million euros in sales. The explanation is in the promotions of the “Day of the Singles” used by people all over the world. This event generates all years strong sales in China, thanks to promotions that the companies of e-commerce and the stores launch on this day. In the first five minutes after midnight today (16:00 on Thursday in Lisbon), the sales of the company founded by Jack Ma, one of the richest men in the asian country reached 900 million euros. And the total raised in the first hour is a third more than in the same period of the last year. This day is very important to serve as a barometer on the online shopping in China, especially on the smartphones. Larger than for example the platform the north american eBay, also generates more transactions than Black Friday and Cyber Monday together, in the United States. And, note, Alibaba is not the only company to mark the 11th November with promotions on a large scale. Also your rival JD.com In and many others come in the war of discounts. Alibaba currently has about 250 million buyers active in China alone. It is expected that the sales in their platforms, where they also Tmal and Taobao, are expected to exceed the $ 20 billion (about 18.3 billion euros) this year, according to Reuters. An increase of 6 billion compared to last year. In 2014, 84% of sales in the first two hours were on mobile devices. for those who purchase discounts are gold on blue, the regulator, the chinese to this area, warned this week that there are platforms purchase online sales practices to be suspect and misleading advertising. It is the warning. Good shopping.
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