The agency Bloomberg advances this Tuesday, January 17, the British American Tobacco (BAT) has already set the value that you want to provide to ensure full control of Reynolds American, and should move forward with a proposal around with 49.4 billion us dollars (by 46.6 billion euros).
If this business is for the front, the junction of these two companies will create the world’s largest company of tobacco, joining such well-known brands such as Lucky Strike and the Camel, relegating to the second position to the currently largest company in the sector, Philip Morris International, owner of brands such as Marlboro.
According to British American Tobacco reveals this Tuesday in a press release, its proposal evaluates each action of the Reynolds in 59,64 dollars, 29,44 dollars in cash and 0,526 of each title shareholder of BAT for each share of Reynolds American.
This new proposal from the BAT compares with the previously made, and which consisted in offering 24,13 dollars and 0,5502 due to the action of tobacco the british for each title in the Reynolds.
Bloomberg reports that the proposed merger arises in the context of a wave of consolidation that crosses the entire sector of the tobacco industry world, at a time when the demand for traditional cigarettes has been declining and that the new technologies create uncertainty as to the future of the sector.
The achievement of this business would allow the BAT to not only strengthen its position in the north american market as well as access to the leadership position held by Reynolds in the market of electronic cigarettes concerns.