The ComparaJá.pt Portuguese platform that compares financial products, has raised a round of funding in the amount of 20 million euros to international investors like Mark Pincus, founder of Zynga, Peter Thiel, founder of Paypal, and the investment funds ACE & Company, the New Founders Capital or the Pacific Century Group.
“at This time we are taking a leap in various perspectives. In the first place, a jump in technology. We are progressively integrating more with the financial institutions. Therefore, we need an investment in technological development is rather important. In addition, we want to become a digital brand of the top ten in the Uk in the next 18 months. Therefore, we invest heavily in the marketing team”, says the Business, José Figueiredo (pictured), one of the general directors of the start-up.
The company still wants to “grow in the process internal” and so you want to grow several teams.
José Figueiredo assumes also that this round of investment is also important for the investors that it brings, with vast knowledge in the sector. “We are looking for people that know the market. This relationship adds-on value. More than fetching money, was to go seek out people who help us and who are very much involved and close to the business and who can help us get far,” she said.
This platform has less than two years. Currently has an online simulator that allows the comparison of different products on the market in the context of credit cards and credit personal. “We do a series of questions which allows us to understand what kind of person we are talking about, we can propose the products that most make sense to the person”. The aim is that increasingly more people can do the entire process, from the simulation up to the granting of credit is to be made through the ComparaJá.pt.
The company plans to extend its products in Portugal. José Figueiredo account that the start-up plans to launch the simulators to the field of telecommunications, until the end of February, and credit to housing by the end of this first quarter. Still in the course of the first six months of the year, the ComparaJá.en you want to launch simulations for car insurance.
The ComparaJá is already present in the external market, in particular, in the countries of northern Europe. With a team of around 80 people, about 20 are dedicated to the operation in the domestic market. The majority of the teams that work abroad is also headquartered in Lisbon.